EARTHLINK: “PRIVACY”
EarthLink was one of the first accounts of my career. And this is my favorite piece. Directed by Michel Gondry. Edited by Olivier “Twist” Gondry. Every aspect of this production was fascinating. We brought the idea and Michel brought the technique. I learned the value of having a client’s trust and collaborating with directors early in the process.
BMW
I worked on the BMW North America account and then we won the global account for a campaign called The Story Of Joy. It was the first global account win in GSD&M’s history at the time.
BMW GLOBAL: “STORY OF JOY” CASE STUDY
BMW GLOBAL: “STORY OF JOY” LAUNCH VIDEO
BMW NORTH AMERICA: BMW 3 SERIES TRIBUTE
BMW M3 PRINT CAMPAIGN
JARRITOS: “WE’RE NOT FROM HERE” CASE STUDY
Jarritos was trying to find a U.S. distributor and needed an awareness campaign. This campaign remains a career favorite for me.
JARRITOS: DOUBLE STRAW CASE STUDY
How did we turn 11 delicious Jarritos Mexican soda flavors into 55? Easy. We called upon our good friend, science.
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