EARTHLINK: “PRIVACY”

EarthLink was one of the first accounts of my career. And this is my favorite piece. Directed by Michel Gondry. Edited by Olivier “Twist” Gondry. Every aspect of this production was fascinating. We brought the idea and Michel brought the technique. I learned the value of having a client’s trust and collaborating with directors early in the process.

BMW

I worked on the BMW North America account and then we won the global account for a campaign called The Story Of Joy. It was the first global account win in GSD&M’s history at the time.

BMW GLOBAL: “STORY OF JOY” CASE STUDY

BMW GLOBAL: “STORY OF JOY” LAUNCH VIDEO

BMW NORTH AMERICA: BMW 3 SERIES TRIBUTE

BMW M3 PRINT CAMPAIGN

BMW M3 print advertisement featuring performance-focused campaign creative
BMW M3 print advertising campaign featuring automotive promotional creative

JARRITOS: “WE’RE NOT FROM HERE” CASE STUDY

Jarritos was trying to find a U.S. distributor and needed an awareness campaign. This campaign remains a career favorite for me.

JARRITOS: DOUBLE STRAW CASE STUDY

How did we turn 11 delicious Jarritos Mexican soda flavors into 55? Easy. We called upon our good friend, science.

Jarritos branded promotional artwork displayed at a food service window
Jarritos campaign artwork installed on the exterior of a food truck
Jarritos promotional artwork displayed at a food truck featuring illustrated brand campaign creative

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