“We always say, ‘Airmen are our greatest weapon system’,” said Maj. Jason Wyche, Air Force Recruiting Service national events chief. “While the Air Force has the most advanced technology in the world, an Airman’s cognitive skills are still the key to effectively employing that technology. E.C.H.O. is a fun way to showcase the cognitive skill sets needed by our Airmen, while educating players on the various career fields the Air Force has to offer.”

Enhanced Cognitive Human Ops
2021 Cannes Silver Lion Winner

Air Force recruiters love E.C.H.O. because it showcases the cognitive skills that Airmen use every day and educates players on the various career fields they might excel in. I love it because it shatters the myth that all military branches make people fit into a particular mold. The Air Force looks for, and depends on, diversity of thought.